“Old Milwaukee strives to connect and reward outdoors enthusiasts on a grass-roots level,” said John Genest, Old Milwaukee brand manager. “With freshwater fishing being so ingrained in millions of Americans’ lives, Old Milwaukee is excited to support an organization that is critical to the sport’s health and growth on all levels. B.A.S.S., especially through its B.A.S.S. Nation organization, creates invaluable opportunities for passionate individuals to connect and share memorable experiences in communities nationwide. Everyone at Old Milwaukee is excited for the opportunity to enhance these efforts.”