November 06, 2014
Pabst Brewing Company signs on as title sponsor for Project Pabst

Participating in this sponsorship deal:

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In 2001, Pabst Blue Ribbon sales were at an all-time low -- except in Portland, where the cheap beer became synonymous with the college-and-beyond creative class we've come to call hipsters. Now, the Pabst Brewing Co. will give back to the city that helped relaunch the brand.
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