In addition, Kakko's cards will be found in the company's industry-leading promotional products created for Black Friday, Father's Day, the National Sports Collectors Convention and more. His first trading cards (and Panini America's first hockey cards since the 2013-14 season) will be released this week as random inserts in the company's 2019 National Sports Collectors Convention set. Kakko, a superstar in Finland who's expected to transition nicely to the NHL, also will be featured prominently in Panini America's marketing initiatives and a number of other key strategic Panini initiatives.