Bundesliga record champion Bayern Munich extended its partnership with Munich-based brewery Paulaner until '16. The brewery has been a premium partner of the club since '03. Paulaner Managing Dir Roland Tobias said, "Both brands are part of the Bavarian culture, but also strive for the top internationally -- Bayern in the art of football, we in the art of brewing. We are looking forward to celebrate national and international victories with the fans and players of Bayern Munich" (Bayern Munich).