November 06, 2014
Pepsi signs on as official sponsor for Charlotte Knights

Participating in this sponsorship deal:

Pepsi new.svg Open uri20141112 64162 qgussx?1415806187
Activation Locations
Read More
The cola brand, invented in North Carolina in 1898 by a New Bern pharmacist, has signed an eight-year contract with the Triple A Knights to become the team’s exclusive soft-drink provider. That means the company will serve Pepsi and its sister brands at the concession stands at BB&T Ballpark as well as the official water (Aquafina) and sports beverage (Gatorade). Financial terms weren’t disclosed. Knights Chief Operating Officer Dan Rajkowski told me Wednesday the deal is important both for its duration and because of the promotional power Pepsi brings.
Read more at »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional

View Deal Makers

Signup as Professional