November 06, 2014
Pepsi signs on as official sponsor for Charlotte Knights

Participating in this sponsorship deal:

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The cola brand, invented in North Carolina in 1898 by a New Bern pharmacist, has signed an eight-year contract with the Triple A Knights to become the team’s exclusive soft-drink provider. That means the company will serve Pepsi and its sister brands at the concession stands at BB&T Ballpark as well as the official water (Aquafina) and sports beverage (Gatorade). Financial terms weren’t disclosed. Knights Chief Operating Officer Dan Rajkowski told me Wednesday the deal is important both for its duration and because of the promotional power Pepsi brings.
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