October 08, 2015
Pepsi signs on as official sponsor for New York Comic Con

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"It's been a climb," said Lance Fensterman, senior global vp of ReedPOP, which produces New York Comic Con and is not affiliated with the original San Diego event. "Over the last four to five years, you've seen the film studios, television and more mainstream brands really take notice of this passionate fan community that we've developed."
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