July 24, 2018
Pepsi signs on as official sponsor for The Theatre at Madison Square Garden

Participating in this sponsorship deal:

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Landmark Multiyear Deal Encompasses Platforms and Marketing Collaborations Across Music, Sports and Entertainment Pepsi Becomes Non-Alcoholic Beverage Sponsor of the iHeartRadio Z100 Jingle Ball at MSG; iHeartRadio, MSG and PepsiCo Offer Sneak Peek Behind the 2018 Lineup Revealing Bebe Rexha as First Announced Performer
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