November 06, 2014
Pernod Ricard signs on as official sponsor for Centre Pompidou

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Subsequent to the announcement on 4 October of the launch of the Virtual Centre Pompidou, Pernod Ricard (Paris:RI), major sponsor of the Centre, has reaffirmed its commitment to Contemporary Art. For the last 3 years, the Group has directly financed the digitisation of the Centre Pompidou's entire art collection, archives and documentation. Pernod Ricard was immediately captivated by the innovative approach of the Virtual Centre Pompidou: going beyond a simple digital version of the museum to ultimately offer a real search engine "linking" all of the Museum's assets.
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