As preseason football heats up, North American Whisky brand J.P. Wiser’s® today announced it is the Official Spirits Sponsor of ESPN Fantasy Football for the 2014-2015 season. In conjunction with the sponsorship, J.P. Wiser’s will be launching its new marketing campaign, “Make the Wiser Call,” as well as a series of television and online advertisements, each of which will be bringing to life a “play” from “The J.P.Wiser’s Playbook.” The ads will help inspire and enlighten the everyday regular guy with ingenious ways to achieve their victories both on and off the field and suggest celebrating those moments with good company and a glass of J.P. Wiser’s Whisky. On the heels of their U.S. launch last fall, this is the first major domestic sponsorship for the J.P. Wiser’s brand.