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November 06, 2014
Philips signs on as title sponsor for Big 12 Conference

Participating in this sponsorship deal:

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The first contract for Phillips 66 to title sponsor the Big Eight Conference basketball tournament covered just one year. The deal, executed barely a week before the 1988 tournament tipped off, was little more than an experiment at a time when college title sponsorships were rare.
Read more at www.sportsbusinessdaily.com »
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