November 06, 2014
Philips signs on as naming rights partner for Philips Arena

Participating in this sponsorship deal:

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In an attempt to elevate its brand awareness and forge a strategic bond, Royal Philips Electronics N.V. of the Netherlands will pay an estimated $180 million to emblazon its name on the 20,000-seat arena being built by Time Warner Inc. to house its Atlanta Hawks basketball team and new Thrashers hockey club.
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