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April 26, 2018
Planet Fitness signs on as official sponsor for Detroit Tigers

Participating in this sponsorship deal:

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The three-franchisee group, which Rief terms a "Detroit marketing co-op," is still in talks with the Tigers. It aims to expand the marketing relationship to include more fitness-related programming during games and promote Planet Fitness' Judgment Free Generation anti-bullying initiative, he said.
Read more at www.crainsdetroit.com »
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