December 19, 2014
Planet Fitness signs on as official sponsor for Times Square New Year's Eve

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NEWINGTON, N.H., Dec. 19, 2014 /PRNewswire/ -- Planet Fitness, the innovative health club franchise known for its Judgement Free ZoneĀ® and affordable prices, is joining the biggest party of the year, Times Square's New Year's Eve celebration. As the official fitness sponsor of the event, 25,000 spectators in Times Square will receive Planet Fitness-branded mittens to keep their hands warm during the final countdown to the New Year. The brand will also be featured on "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2015," with show co-host Jenny McCarthy leading the crowd in a special Planet Fitness New Year's Eve cheer to be featured on air.
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