Snapshot
November 06, 2014
PlayStation signs on as official sponsor for Top Rank Boxing

Participating in this sponsorship deal:

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Published April 7, 2014 Fight promoter Top Rank has signed Sony PlayStation to a wide-ranging sponsorship that will give the PS4 brand prominent placement in the upcoming Timothy Bradley-Manny Pacquiao and Miguel Cotto-Sergio Martinez PPVs, as well as an HBO card headlined by Juan Manuel Marquez-Mike Alvarado. There also will be a presence across Top Rank’s website and in fights airing on Spanish-language television. Though neither Top Rank nor Sony Computer Entertainment America would disclose financials, the breadth and volume of assets included in the deal for fights of that level typically would exceed $1M and could approach $2M. The sponsorship, which kicks off during the lead-up to Saturday’s Pacquiao-Bradley fight in Las Vegas and runs through Top Rank events in April, May and June, includes:
Read more at www.sportsbusinessdaily.com »
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