February 13, 2015
PlayStation signs on as official sponsor for V Foundation for Cancer Research

Participating in this sponsorship deal:

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SAN MATEO, Calif., Feb. 13, 2015 /PRNewswire/ -- Sony Computer Entertainment America LLC (SCEA) today announced PlayStation™HEROES, a new initiative connecting gamers with entertainment, sports and gaming celebrities on their PlayStation®4 computer entertainment system (PS4™), all while helping some of the world's great causes. Through PlayStation HEROES, PS4 users can purchase digital content via an official PlayStation HEROES app for PS4 to be entered for the chance to play games with or against celebrities, online via PlayStation™Network and in-person, with at least 90 percent of the purchase price going to a specific participating charity.
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