November 06, 2014
PowerBar signs on as official sponsor for BMC Racing Team

Participating in this sponsorship deal:

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Florham Park, N.J. (February 5, 2014) – PowerBar today announced that it has secured a new sponsorship agreement with the BMC Racing Team, a United States-registered WorldTour cycling team. The deal designates PowerBar® as the squad’s exclusive sports nutrition bar, energy gel and sports drink supplier through 2016.
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