November 06, 2014
Procter & Gamble signs on as official sponsor for British Athletics

Participating in this sponsorship deal:

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As well as utilising the 25 hours of live terrestrial TV coverage to drive awareness, P&G will use the partnership to build consumer engagement through a number of their brands. P&G is the name behind some of Britain’s favourite household names including Pampers, Gillette and Duracell.
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