The world’s leading consumer goods manufacturer Procter & Gamble will become an official FC Bayern München Partner in Germany, Austria and Switzerland as of July 2016. The partnership, unveiled at a press conference on Wednesday, incorporates Procter & Gamble’s entire brand and product portfolio. The initial focus involves TV and digital campaigns, in-store promotions and special edition products for the Gillette, Braun, Head & Shoulders and Oral-B brands.