November 06, 2014
Procter & Gamble signs on as official sponsor for Nyad Swim for Relief

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NEW YORK--(BUSINESS WIRE)-- Fresh off her record-breaking swim from Cuba to Florida, long-distance swim legend Diana Nyad today announced a 48-hour continuous "Swim for Relief" to take place in New York City's Herald Square on Oct. 8 - 10, 2013 in support of Hurricane Sandy recovery efforts. The swim will raise funds for AmeriCares, a nonprofit global health and disaster relief organization that delivers medicines, medical supplies and aid to people in need around the world and across the United States. P&G brands such as Duracell, Tide and Secret are underwriting all production costs for the Nyad Swim for Relief, maximizing the funds donated that directly support AmeriCares Sandy-related recovery activities.
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