April 24, 2015
Procter & Gamble signs on as official sponsor for Safe Kids Worldwide

Participating in this sponsorship deal:

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CINCINNATI--(BUSINESS WIRE)--In its latest effort to raise awareness on the importance of laundry room safety, P&G brands Tide and Gain are partnering with Safe Kids Worldwide, a nonprofit organization working to keep kids safe from preventable injuries. The partnership marks the launch of the Up, Up and Away campaign, a laundry safety initiative reminding parents and caregivers to seal laundry detergent pacs up, store pacs up, and keep pacs away from children.
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