VANCOUVER FASHION WEEK NOW OFFICIALLY PRESENTED BY COVERGIRL, PANTENE AND OLAYPRLog - March 6, 2014 - VANCOUVER, British Columbia -- As part of the sponsorship, COVERGIRL, Pantene and Olay products will be used backstage by the makeup and hair teams to develop all the Fall/Winter 2014 runway looks and present in the front of house providing a variety of consumer activations. “We are very excited about this new partnership,” stated Jamal Abdourahman, founder and producer of VFW. “Vancouver Fashion Week is growing rapidly year-over-year, and this speaks to the significance that the event is taking on the global stage. Through this relationship with COVERGIRL, Pantene and Olay we are able to provide an even brighter spotlight under which designers can present their collections to the world.”
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