Publix Super Markets is pleased to announce support of the City of Lakeland, the Detroit Tigers and the Lakeland Flying Tigers by sponsoring the naming rights of Tigertown field. The $3 million sponsorship is payable over the next 15 years. On Feb. 9, 2017 — first day of the 2017 Major League Baseball spring training season — the stadium will be renamed Publix Field at Joker Marchant Stadium. The naming rights will continue through 2036.