June 27, 2016
Puma signs on as official sponsor for New York City Ballet

Participating in this sponsorship deal:

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The multiyear deal sees Puma providing rehearsal athletic attire to all ranks of the company. It will use the opportunity to test new products’ functionality and performance. New York City Ballet dancers will be featured in Puma print and digital campaigns. The Kering-owned firm will also provide financial support to the company, the terms of which it declined to specify.
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