December 15, 2015
Pure Michigan signs on as title sponsor for Michigan International Speedway

Participating in this sponsorship deal:

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Pure Michigan will spend $325,000 annually over three years under a marketing relationship originally established in 2012 with the Tigers. It also will spend $700,000 in 2016 and $750,000 in 2017 to remain the title sponsor of the Pure Michigan 400 race at MIS.
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