The deal was launched by World Rugby Chairman Bernard Lapasset and Laboratoire Puressentiel President Marco Pacchioni at a special event in Paris on January 21.   Under the four-year deal, Puressentiel will be associated with a number of major tournaments within World Rugby's portfolio, including the World Rugby U20 Championship, HSBC World Rugby Sevens and Women's Rugby World Cup tournaments, giving brand exposure to new audiences worldwide. Puressentiel will also partner with World Rugby to promote rugby in key markets, including Asia ahead of Rugby World Cup 2019 in Japan.    The agreement also allows World Rugby to collaborate with Puressentiel to design and deliver a range of sporting lifestyle products for the international marketplace.     Bernard Lapasset said: "This exciting partnership is a perfect fit between two brands who share a passion for the promotion of a natural and healthy approach within their respective industries.   "The deal also reflects the appeal of our showcase events and our ever-growing audiences to international brands as rugby continues to experience record participation and engagement growth.   "Through this partnership we aim to reach and engage new audiences and inspire more men, women and children to participate in rugby and have fun and  we  look forward to collaborating with Puressentiel over the next four years.”