November 06, 2014
Purina signs on as official sponsor for Grumpy Cat

Participating in this sponsorship deal:

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Today, Friskies announced it has formally extended its relationship with internet cat sensation Grumpy Cat. The two giants of the internet cat content space partnered in March when Grumpy Cat starred in a celebrity edition of the Friskies “Will Kitty Play With It?” online video game show series and national promotional media tour. Now, the two will work together for additional Friskies online programs and integrated opportunities.
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