Peachtree City, Georgia-based Rinnai America Corporation has signed on as a multi-year sponsor of the NASCAR XFINITY Series race at Atlanta Motor Speedway, beginning with the 2017 race scheduled for Saturday, March 4. The race will officially be named the Rinnai 250 and will serve as the front-end of an XFINITY Series and Camping World Truck Series same-day doubleheader unique to Atlanta.