May 01, 2018
Roche signs on as official sponsor for Ben Rue

Participating in this sponsorship deal:

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INDIANAPOLIS, May 1, 2018 /PRNewswire/ -- Roche Diabetes Care today announced the launch of #BuckOffDiabetes, a campaign that represents a bold, new attitude for taking on diabetes. #BuckOffDiabetes helps spread the word about how to not only save a buck, but donate a buck to a worthwhile cause. With the Accu-Chek[®] Guide SimplePay Program[i] people with diabetes can save a few bucks by always paying the same low price for every test strip refill. Furthermore, Roche Diabetes Care is asking everyone to get involved. Whether you have diabetes, or if diabetes affects someone you know and love, you can join the movement by turning your hand into bull horns and sharing a photo on social media with #BuckOffDiabetes. For every post, the company will donate a buck to several diabetes-related organizations.[ii]
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