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November 06, 2014
Rockstar Energy Drink signs on as title sponsor for Mayhem Festival

Participating in this sponsorship deal:

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The Mayhem Festival is a touring metal festival that takes place during the summer. The inaugural season took place in 2008; the festival has since become an annual event across the United States. Most years also include a single date in either Montreal or Toronto, Canada. The tour has been sponsored by the Rockstar Energy Company since the time of its inception. It was assembled by Vans Warped Tour founder Kevin Lyman, and by John Reese (who is Lyman's partner on the Taste of Chaos tour).[1] Bands and musical style[edit]
Read more at en.wikipedia.org/wiki/Mayhem_Festival.com »
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