NEW YORK, Feb. 1, 2017 /PRNewswire/ -- Rolex will be a Proud Sponsor of the 89th Academy Awards® broadcast live on Oscars Sunday®, 26 February 2017 on the ABC Television Network. The Oscars® ceremony has honored excellence in cinema since 1929. For the second consecutive year, Rolex will also be Exclusive Sponsor of the Oscars Greenroom.