November 06, 2014
Russell Brands signs on as title sponsor for Russell Athletic Bowl

Participating in this sponsorship deal:

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"As a brand whose heritage is so deeply rooted in college football, it is a natural fit for Russell Athletic to partner with FCSports for the Russell Athletic Bowl," Gary Barfield, executive vice president, Russell Brands, LLC said in a statement. "We are also excited to extend our "Together We R" brand campaign in new ways and reach even more consumers through all the channels that FCSports provides as part of this relationship."
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