November 06, 2014
Sage Fruit signs on as official sponsor for The Biggest Loser

Participating in this sponsorship deal:

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"’The Biggest Loser’ lifestyle brand is an exciting opportunity to educate consumers at point-of-purchase and apples play an important and prominent role in the produce department," Melinda Goodman, vice president of marketing for Giraffe Interactive, said in an April 10 press release. "Sage is a category leader and no stranger to big brand marketing and promotion, with previous endorsements with companies like NASCAR making them a strong partner for the introduction of ‘The Biggest Loser’ brand in fresh produce."
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