November 06, 2014
Samsung signs on as official sponsor for Academy Awards

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The device manufacturer will run six commercials during the Academy Awards on Sunday. Each spot will be part of a running story about a video game publisher trying to develop a game called "Unicorn Apocalypse." The last of the episodic ads will feature an appearance by Tim Burton, director of "Beetlejuice" and "Edward Scissorhands," trying to turn "Unicorn Apocalypse" into a feature film.
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