November 06, 2014
Samsung signs on as official sponsor for Usain Bolt

Participating in this sponsorship deal:

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Samsung Electronics Co., Ltd. announced today that it has partnered with athletic superstar Usain Bolt as it launches its latest compact system camera (CSC), the NX300. The global icon, Bolt, is renowned for his extreme focus and speed, making him the ideal champion for the NX300, which promises an outstanding performance to rival that of the fastest man in the world. Six-time Olympic gold medallist sprinter and owner of three world records, Usain Bolt is widely acknowledged as the best in class and his partnership with Samsung will showcase the parallels between Bolt’s exceptional status and the features of the NX300, through a host of exciting initiatives.
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