November 06, 2014
Samsung signs on as official sponsor for X Factor

Participating in this sponsorship deal:

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Samsung will now have a presence on The X Factor’s television broadcasts and its website, as well as an X Factor Android app designed specifically to work on the new Samsung Galaxy Note 2, which launches in the UK on October 1.’We’re excited to be working with ITV and FremantleMedia Enterprises on this partnership for The X Factor,’ said Avikar Jolly, the head of brand and communications at Samsung Electronics UK and Ireland.’We pride ourselves on our devices being innovative and industry-leading so the fact this is a ‘first’ fits perfectly with our own ethos and ambitions as a brand.’
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