November 06, 2014
SAP signs on as official sponsor for FC Bayern Munich

Participating in this sponsorship deal:

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MUNICH, Aug. 19, 2014 /PRNewswire/ -- At their first joint press conference in the Allianz Arena in Munich, SAP SE SAP, +2.06% and FC Bayern Munich AG today announced that SAP has become the club's official partner for sport analytics and enterprise software. For the next three years, the two organizations intend to work together on innovative solutions to support the FC Bayern's goals to expand its global presence, maximize the team's performance and enhance the experience for fans at home in Munich and around the world.
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