NEW YORK, Oct 22, 2013 (GLOBE NEWSWIRE via COMTEX) -- The Madison Square Garden Company MSG, +0.33% and SAP SAP, -0.46% the market leader in enterprise application software, announced today a new, long-term technology and marketing partnership, making SAP a Signature Partner of MSG with year-round brand exposure through the company's unrivaled set of sports, entertainment and media properties in New York. As part of the partnership, SAP will have a prominent presence in the completely transformed Madison Square Garden Arena that will debut later this week, following the completion of the historic, $1 billion Transformation project. SAP will become the naming partner of the Madison Concourse (6 floor) and presenting partner for the Arena's "Defining Moments" and "Garden 366" exhibits, which pay homage to The Garden's rich history in sports, entertainment, politics and culture.