November 06, 2014
SAP signs on as official sponsor for New York Liberty

Participating in this sponsorship deal:

Screen shot 2016 06 07 at 8.46.00 am Open uri20141112 64162 y9oj9j?1415805708
Activation Locations
Read More
NEW YORK, Oct 22, 2013 (GLOBE NEWSWIRE via COMTEX) -- The Madison Square Garden Company MSG, +0.66% and SAP SAP, +3.48% the market leader in enterprise application software, announced today a new, long-term technology and marketing partnership, making SAP a Signature Partner of MSG with year-round brand exposure through the company's unrivaled set of sports, entertainment and media properties in New York. As part of the partnership, SAP will have a prominent presence in the completely transformed Madison Square Garden Arena that will debut later this week, following the completion of the historic, $1 billion Transformation project. SAP will become the naming partner of the Madison Concourse (6 floor) and presenting partner for the Arena's "Defining Moments" and "Garden 366" exhibits, which pay homage to The Garden's rich history in sports, entertainment, politics and culture.
Read more at »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional

View Deal Makers

Signup as Professional