November 06, 2014
Sargento signs on as official sponsor for Road America

Participating in this sponsorship deal:

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"It's a tremendous honor to be the title sponsor of the NASCAR Nationwide Series event at Road America. Sargento has been a long time supporter of Road America and this entitlement is a perfect pairing to showcase the enthusiasm that our employees share for the facility," said Louie Gentine, president and chief customer officer of Sargento.Founded in 1953 in nearby Plymouth, Wisconsin. Sargento is a leading manufacturer, packager and marketer of natural shredded, sliced and snack cheeses, cheese appetizers, ingredients, sauces and other culinary solutions."Sargento is a great fit for Road America," said George Bruggenthies, Road America's president and general manager. "They have a very unique brand that has been instrumental to Road America's success through previous partnerships and initiatives while remaining dedicated to supporting the local area. We feel that Sargento will incorporate itself very well in the racing community through this entitlement and we are very excited to have them on board in such a prestigious capacity."Race day will feature NASCAR Nationwide qualifying and incredible wheel-to-wheel racing from the GRAND-AM Rolex Series 250 Driven by, followed by the Sargento 200 Presented by Menards. This race showcases some of NASCAR's future stars as they test their skills on the storied four-mile, 14-turn road circuit. Road America has a legendary history of featuring brilliant racers on a challenging circuit that easily separates the good from the great drivers.PaddockTalk Perspective
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