November 06, 2014
Sesame Workshop signs on as official sponsor for United States Olympic Committee

Participating in this sponsorship deal:

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A sunny day swept the clouds away and brought the United States Olympic Committee (USOC) to where the air is sweet.  Indeed, the USOC found its way to get to Sesame Street.  Today, the USOC is announcing a partnership with Sesame Workshop, the nonprofit educational organization behind Sesame Street, with the goal of engaging young consumers to drive them to support Team USA at the Sochi 2014 Olympic and Paralympic Winter Games in February 2014.
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