November 06, 2014
Shinola signs on as official sponsor for Detroit Grand Prix

Participating in this sponsorship deal:

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Grand Prix officials are proud to announce a partnership with Shinola, a new, modern American brand that has built a watch and bike assembly factory in Detroit and now calls the Motor City its home. As part of its relationship with the Chevrolet Detroit Belle Isle Grand Prix, which features the Chevrolet Indy Dual in Detroit presented by Quicken Loans the weekend of May 31-June 2, 2013, Shinola will serve as the Official Timepiece and Timekeeper of the event. Shinola is also the exclusive sponsor of Victory Circle and will be represented through the signage on display at the Victory Podium throughout race weekend.
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