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November 06, 2014
Sierra Nevada signs on as official sponsor for USA Pro Challenge Cycling

Participating in this sponsorship deal:

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Denver — Sierra Nevada Brewing Co., one of America’s premier craft breweries, is returning to the USA Pro Challenge as a founding partner for the 2014 professional cycling race. In a three-year agreement, Sierra Nevada will be the official beer partner of the world-class cycling race and will have a sizeable on-site presence in the finish festival beer gardens. Additionally, the coveted King of the Mountains jersey, worn previously by fan-favorite Jens Voigt, will be entitled by the craft brewer.
Read more at www.brewbound.com »
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