May 14, 2019
Sina Weibo signs on as official sponsor for Ultimate Fighting Championship

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SHANGHAI, CHINA – UFC®, the world’s premier mixed martial arts (MMA) organization, and Weibo, today announced their new strategic alliance that will see China’s leading social media platform become the “Official Social Media platform” of UFC in China.  The deal will give thousands of MMA fans in China access to UFC live event content including athlete and executive interviews, fight highlights, fight night results, athlete metrics, fight announcements and content highlights from the soon-to-open UFC Performance Institute® in Shanghai, the world’s largest MMA facility.  This partnership will give UFC another mainstream platform in China to tell its unique athlete and event stories, providing an opportunity to grow consumer engagement in the sport of MMA in China. 
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