To kick off the partnership, Lindor will make a special appearance at SmileDirectClub's signature "blurple" SmileBus to meet and greet fans on July 8th in Cleveland, Ohio. At the bus, attendees will have the opportunity to have a free 3D digital image taken of their teeth, receive a special discount off a clear aligner purchase, and receive a complimentary bright on™ professional whitening kit. The partnership will continue with a TV commercial starring Mr. Smile himself.