November 06, 2014
Smithfield Foods signs on as official sponsor for Randy Houser

Participating in this sponsorship deal:

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LISLE, Ill., April 15, 2014 /PRNewswire/ -- Eckrich, the makers of naturally hardwood smoked sausage and savory deli meats, is turning up the volume this summer through its newest relationships, which include award-winning, Platinum selling country music hit-maker Randy Houser. Houser joins esteemed celebrities including NASCAR driver Aric Almirola, NASCAR Hall of Famer Richard Petty, and ABC and ESPN college football analyst Kirk Herbstreit as a brand spokesperson. Through the new partnership with Houser, Eckrich, part of the John Morrell Food Group, a subsidiary of Smithfield Foods, becomes an integral part of the country music landscape from coast to coast. 
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