May 15, 2015
Snapchat signs on as official sponsor for Major League Baseball

Participating in this sponsorship deal:

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Using its “Our Stories” feature, Snapchat will curate content submitted by fans at baseball games around the country, package it, and push it out to users across its platform. The resulting “MLB Story” will be published every Wednesday or Thursday, representing the first time Snapchat has committed to regularly scheduled “programming” of this kind. The first content will go live Wednesday afternoon.
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