January 28, 2019
Snickers signs on as official sponsor for Madden 2019 Championship Series

Participating in this sponsorship deal:

Snik Screenshot 2019 01 28 at 8.35.46 am
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REDWOOD CITY, Calif.--(BUSINESS WIRE)--Today, Electronic Arts (NASDAQ: EA) and the National Football League (NFL) announced Bose, New Era Cap and SNICKERS® as the official brand sponsors of the Madden NFL 19 Championship Series. All three NFL brands will integrate into Madden NFL 19 Championship Series broadcasts to increase exposure with digitally-native NFL and esports fans. Players and spectators will see Bose, New Era Cap and SNICKERS® integrations in the Madden NFL 19 Club Championship on January 30 – February 2 on Twitch, YouTube, Mixer and Facebook.
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