November 06, 2014
Sonic, America's Drive-In signs on as title sponsor for SONIC America's Drive-In Battle of I-10

Participating in this sponsorship deal:

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LAS CRUCES, N.M. -- The long-running I-10 rivalry series between New Mexico State University (NM State) and the University of Texas - El Paso (UTEP) will bear the name of SONIC® ® America's Drive-In® for the second straight year. SONIC®, America's Drive-In® was announced as the title sponsor for the Battle of I-10 in 2010.
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