As a part of its media plan, Acura willpromote its Acura MDX model over two consecutive weeks in November with two custom minute-long on-air content messages. The special content will have behind-the-scenes of “Mob City.”   DirecTV will get in-show creative billboards, along with weekly tune-ins for the event -- highlighting the company’s new function allowing users to search for programming andschedule recordings by speaking into their mobile devices.