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November 06, 2014
South African Airways signs on as official sponsor for Sunderland AFC

Participating in this sponsorship deal:

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The agreement will see the airline support the Black Cats with their travel requirements across Africa. In exchange for this, Sunderland will use the Premier League as a platform through which to promote the airline. The team will wear t-shirts sporting the airline’s logo during their warm-up for the match against Manchester Utd on 5th October.
Read more at www.sportspromedia.com »
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